As a Digital Ad Operations Coordinator & QA Specialist at The Washington Post, I optimize ad delivery across Google Ad Manager, Apple News, and The Trade Desk, contributing to ~$16M in annual ad spend with team error rates below 1.5%. Industry-certified, I ensure seamless execution and leverage data-driven insights to enhance performance, tackling complex platform challenges daily.

As the go-to SME, I troubleshoot technical issues, manage platform setups, and train teams to master our ad ecosystem. I’ve developed AI-assisted tools to streamline workflows—handling keyword parsing, tag validation, and campaign setup—saving time and boosting efficiency. This hands-on experience with technology is complemented by my work at nContext, where I managed $100K+ monthly budgets and led strategic campaigns for entertainment and arts clients.

Driven by a mix of tech savvy and strategic thinking, I’m excited to apply my expertise in platforms, analytics, and client collaboration to roles like product operations specialist, technical account manager, or ad tech specialist. Check out my projects below to see my impact, and let’s connect to elevate your team’s success!

Tools & Skills

Technical
HTML5 CSS JavaScript WordPress AI-assisted dev
Ad Tech & Platforms
Ad server Google Ad Manager SME
Buying Google Ads — Search Google Ads — Display
DSPs The Trade Desk Beeswax
Publisher/Network Apple News SME LiveIntent SME
Self-serve DanAds
Email Mailchimp SendGrid
Analytics, QA & Workflow
Analytics GA GTM GSC Funnel.io Looker Studio
Brand safety GARM IAS reports Key-value blocklists
QA Spec checks 1×1 trackers VAST validation
Ops Jira Notion

Certifications

Professional Experience

Washington Post

December 2022 – Current
Ad Operations & QA Specialist
June 2024 – Present

  • Lead execution of ~15–20 digital campaigns/week in Google Ad Manager (GAM); align flighting, targeting, and pacing to client KPIs while maintaining a <2% error rate.

  • Own key-value management, presets, and placement/package strategies across programmatic, direct-sold, and newsletter inventory to maximize yield and targeting hygiene.

  • Build and deploy AI-assisted workflow tools (e.g., keyword parsing, tag validation) that cut manual QA time and speed trafficking/QA handoffs.

  • Perform advanced QA on display, video, and third-party tags/pixels; troubleshoot tracking, data integrity, and brand-safety issues in a regulated media environment.

  • Design custom ad units and test pages with robust tracking; enforce brand guidelines across responsive breakpoints; handle light asset work in Photoshop as needed.

  • Serve as SME in GAM and LiveIntent; produce data-driven dashboards/reports and coach account teams on best practices.

  • Support sponsorship and newsletter campaigns in LiveIntent, including audience/targeting setup and coordination with Sales and Account Managers on technical activations.

Digital Advertising Trafficking Coordinator
December 2022 – June 2024

  • Trafficked display/video campaigns in GAM with audience, geo, and section targeting; monitored delivery and resolved ad-serving, tracking, and reporting issues while maintaining a <2% error rate.

  • Performed QA on 1×1 trackers and third-party tags; verified tag firing and resolved discrepancies.

  • Supported inventory hygiene (keyword presets, placements) and built scheduled reports to surface delivery and optimization opportunities.

  • Apple News SME and LiveIntent platform lead for newsletters: completed an inventory audit that removed 83 redundant units, standardized templates, and streamlined ad-build workflows.

  • Managed campaigns for high-profile clients (Meta, Amazon, Samsung), coordinating complex executions under tight brand guidelines.

nContext

July 2021 – December 2022
Digital Advertising Specialist
July 2021 – December 2022

  • Served as account manager for 5–6 clients (entertainment, arts, cultural institutions) across short-cycle and high-budget campaigns.

  • Built post-contract strategies: platform mix (Facebook/Instagram, Search, Programmatic), audience segmentation (retargeting/lookalikes), and budget allocations.

  • Wrote targeted creative, launched/optimized campaigns, and ran A/B tests to improve ROI and engagement.

  • Built custom dashboards for real-time monitoring; led weekly/biweekly client reviews with recommendations and ROI readouts.

  • Managed email workflows (Mailchimp) to connect upper-funnel efforts with retention and drive sustained results.

  • Supported Sierra Nevada Corporation marketing with presentation graphics and monthly internal decks summarizing revenue, ROI, impressions, and key metrics for executive audiences—delivered within a compliance-driven defense environment.

Tecore Networks

July 2019 – July 2021
Digital Marketing Specialist
July 2019 – July 2021

  • Led development and optimization of Tecore’s website homepage. Within 3 months, increased sitewide average session duration by 52% (2:08 to 3:14) and monthly website conversions by 13% (32 to 36) compared to the previous 3 months.

  • Integrating Google Tag Manager into website for improved visibility of user engagement including: page scroll tracking, PDF downloads (micro goal), navigation to product inquiry page (macro goal).

  • Managing all on-page SEO including page meta descriptions, image alt text, header tags, content keywords, sitemap, mobile responsiveness, and site speed.

  • Preparing & presenting internal monthly analytics reports to generate insight into website traffic and marketing channels, strategizing opportunities for improving page and channel KPI’s.

  • Identifying telecommunications market trends to develop web pages and content in WordPress to drive organic website traffic.

Phantasy Tour

January 2019 – July 2019
Advertising Operations Intern
January 2019 – July 2019

  • Worked with advertisers to execute marketing campaigns (display, email, social media, sweepstakes) for 4 clients on a website with 10 million total monthly impressions.

  • Identified specific needs of clients and strategized ideas to ensure successful campaigns that meet their KPI’s.

  • Communicated with clients throughout entire campaign process, with weekly/monthly performance reports.

  • Project management tracking to ensure full delivery of client campaigns across all channels.

  • Helped craft and design marketing creatives for clients using Adobe Photoshop and Illustrator, as needed.

  • Created 2 WordPress landing pages and implemented basic On-Page SEO practices (Phantasy Tour Contests, and Phantasy Tour Trading Cards).

Projects

Validate third-party tags and preview creatives instantly.

Add custom borders to images for fast creative tweaks.

Generate ad creatives across sizes from core assets.

Apple Demo

Extract MP4 files and trackers from VAST tags.

Build keyword blocklists from URLs with impact analysis.

Convert a single spreadsheet column into a cleaned, comma-separated string

Extract page IDs from WAPO article URLs.

Graphic Design

Education

Towson University

Bachelor of Science in Business Administration, Marketing Concentration
Jan 2017 – Dec 2019

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