Ensuring that all digital advertising campaigns are properly scheduled in our Ad Server (Google Ad Manager) and that all relevant targeting is properly applied.

Quickly learning and understanding all aspects of our ad specs, creative templates, and ad tags to ensure proper functionality of ad campaign creative elements.

Performing QA of all campaign materials prior to launch, including display and video content and 3rd party ad tags and pixels. Maintaining a <2% error rate.

Ensuring all advertising creative is in compliance with ad policies and publication specifications.

Establishing and maintaining strong relationships within the Account Management organizations.

Leading client engagement, campaign strategy, development, and execution, and reporting for 4 clients across the performing arts, exhibition, and cultural institution industries.

Tracking campaign budgets, timelines, platform performance, & ROI - managing $100K+ monthly campaign budget across all clients.

A/B Testing optimizations to maximize client returns (leads, sales, brand awareness, email sign-ups, etc.).

Creating campaign-specific dashboards for clients to monitor live campaign performance.

Leading client weekly/biweekly calls to review dashboards & share campaign updates/optimizations (audience targeting, budget shifts, platform allocations, copy/creative refresh, etc.

Led development and optimization of Tecore’s website homepage. Within 3 months, increased sitewide average session duration by 52% (2:08 to 3:14) and monthly website conversions by 13% (32 to 36) compared to the previous 3 months.

Integrating Google Tag Manager into website for improved visibility of user engagement including: page scroll tracking, PDF downloads (micro goal), navigation to product inquiry page (macro goal).

Managing all on-page SEO including page meta descriptions, image alt text, header tags, content keywords, sitemap, mobile responsiveness, and site speed.

Preparing & presenting internal monthly analytics reports to generate insight into website traffic and marketing channels, strategizing opportunities for improving page and channel KPI’s (high exit %, low conversion rates, high bounce rate, time on page).

Identifying telecommunications market trends to develop web pages and content in WordPress to drive organic website traffic.

Worked with advertisers to execute marketing campaigns (display, email, social media, sweepstakes) for 4 clients on a website with 10 million total monthly impressions.

Identified specific needs of clients and strategized ideas to ensure successful campaigns that meet their KPI’s.

Communicated with clients throughout entire campaign process, with weekly/monthly performance reports.

Project management tracking to ensure full delivery of client campaigns across all channels.

Helped craft and design marketing creatives for clients using Adobe Photoshop and Illustrator, as needed.

Created 2 WordPress landing pages and implemented basic On-Page SEO practices (Phantasy Tour Contests, and Phantasy Tour Trading Cards).